Isabel is highly experienced in strategic communication, the launch of new companies and projects, reputation management, entry into new markets, as well as the luxury tourism and hospitality sector.
She is a Certified Advisory Board Chair with over three decades of global insight and a reputation for trusted, results-driven guidance across Europe and the GCC market. Isabel advises boards, destinations, governments, and business leaders on growth, positioning, and market entry across the luxury hospitality, travel, tourism, destination, real estate, and lifestyle sectors. Her international expertise is enriched by more than 25 years of living in the GCC, providing deep regional fluency in luxury hospitality, high-end traveller expectations, and strategic tourism development.
Her career began in Europe with Rocco Forte and Corinthia Hotels, following which she was invited to move to Dubai by Jumeirah Group, where she led the global communications and launch of Burj Al Arab – a defining project that helped shape Dubai’s global luxury identity. Since then, she has had the privilege of working with many of the world’s leading brands, including Mandarin Oriental Hotels, Banyan Group, Chedi Hospitality, St. Regis, and Oberoi Hotels & Resorts, to name just a few.
As the Founder of AllDetails, a bespoke consultancy specialising in luxury communications and destination marketing, she has collaborated with leading luxury travel and hospitality brands, as well as destinations and tourism boards, including Visit Britain, the Vienna Tourist Board, and Visit Finland, alongside branded residences including Elie Saab and Missoni. She also serves as Director of VIP Travel & Lifestyle – CGT Group, further extending her involvement in the luxury travel and VIP lifestyle space.
As a Certified Advisory Board Chair, Isabel works with CEOs, founders, and executive teams, advising boards and providing strategic guidance on communications, market positioning, brand elevation, and market expansion. She also mentors leaders entering new markets, helping them clarify their vision, communicate with confidence, and build a meaningful and lasting impact.
At the core of her work is a passion for guiding people and businesses through complex strategies, unlocking growth opportunities, and helping them reach their true potential through thoughtful strategy, meaningful connections, and a steadfast commitment to excellence.
“…Isabel’s leadership, global insight, and vast professional network have been instrumental in advancing the Association’s initiatives…”
Stefan Stešević
Founder, Montenegro Luxury Association
